BSH: Privacy by Design Search the path to Empathy

A Commerce Search Journey

BSH, Europe’s leading appliance manufacturer, teamed up with Empathy.co to enhance the search journey for customers, resulting in significant improvements in discovery and engagement. The collaboration has led to a +13% increase in search sessions, an +11% boost in click-through rates, increased findability, and a +44% rise in Add to Cart, underlining the value of a personalised, empathy-driven shopping experience.